The Kutch region of Gujarat is place where the Shah community prevails. Shah brides are the followers of Hinduism or Islam. Generally, Shah Brides belong to baniya caste in Hindu religion. The shah brides are well qualified and are involved in different types of family businesses or jobs. A Shah bride wears white & red Panetar or gharchola, a traditional red Bandhni sari, crisscrossed with woven gold squares, for her wedding. The Shah Brides believe in arranged marriages within same community