The Reddy Brides believes in the rituals and customs of their community. They are originally from the state of Andhra Pradesh and are also settled in Tamil Nadu, Karnataka, Kerala and Maharashtra. The mother tongue of a Reddy Bride is Telugu. Alliances for Reddy brides are fixed after matching horoscopes. Patrika is a ceremony where the respective families of the groom and bride fix the date of marriage after astrological consultations. Kanyadaan is an important ceremony involving the bride.