The Chettiar community is a trading and business class from South India. The community members belong to various castes and regions, but share the surname because of same profession. Matrimonial celebrations of the Chettiar community are a lavish event, and the Chettair bride dazzles decked in gold jewelry. Traditional attire of Tamil Chettair brides are Kanchipuram saris, usually red or orange, with gold borders and pallu. Ornate jewelry in gold and diamond complete the look of Chettair brides